Speed dating super bowl commercial
But the reality is I am lucky enough to write for a magazine that still exists in print and is sent to the printer on Friday night. Besides, these days, you -- yes, you -- had likely already seen most of the spots and formed your conclusions before the game started. So many marketers were thinking beyond the game this year that Shazam should have been awarded the MVP award. I say enough with the previews and the teaser spots.Perhaps you decided Honda's "Matthew's Day Off" was a work of genius last Tuesday afternoon. The practice robs the average consumers -- and marketers -- of the element of surprise.It burns off a lot of excitement well before the game.
Thanks to You Tube and the magic of video sharing, you can watch all the ads online as many times as you would like.
For 28 consecutive years, USA TODAY’s Ad Meter has stood as one of the nation's most closely watched gauges of advertising success.
These little infants made their on-screen debuts at a young age and used their pudgy cheeks and lovable antics to help companies boost their sales. Marketing veeps know that us humans are hardwired to find babies utterly irresistible (even when they’re naughty) and advertisers have no problem using this to their advantage when it comes time to get creative with Super Bowl commercials.
Which brands wasted their money on the year's most expensive commercial slots?
The main advertising formula for this year’s Super Bowl pretty much boiled down to three words: Make ‘em laugh.